Whois Privacy Protection, occasionally also called Privacy or Whois Privacy Protection, is a service that conceals the authentic contact information of domain name owners on WHOIS lookup web sites. Without this service, the name, address and email account of any domain owner will be publicly available. Supplying false info upon registration or changing the real info subsequently will just not work, as doing such a thing may result in the domain registrant losing their domain ownership rights. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), require that the WHOIS details must be valid and accurate at all times. The Whois Privacy Protection service was launched by registrars as an answer to the arising concerns for possible identity theft. If the protection service is active, the domain registrar’s contact info will be shown instead of the domain registrant’s upon a WHOIS check. Most domains support the Whois Privacy Protection service, even though there are some country-code ones that do not.